Kraft Emergencheese
Kraft had some billboards in Times Square. We had a job to put stuff on those billboards. But instead of just writing another headline for people to ignore, we gave the good (aka stressed out, tired, and fed up with the MTA) people of NYC something they never knew they always wanted - an emergency grilled cheese delivery service. Because whether hungover or hangry, all you really need is a hot, melty, delicious grilled cheese.
Press:
Adage - Editor’s Pick
Kraft’s No Added Hormones
Did you know that Kraft Natural Cheese is now made without added hormones?
Now you do!