RaceTrac is a gas station in Georgia, Florida, Louisiana, Mississippi and Texas. They wanted to create some fun #content to put on #social throughout the #summer. So we followed award-winning British filmmaker, Basil Crisp, and his trusty cameraman, Ted, as they attempted to make a documentary of their summer road trip around the South of America.

This won silver at the Austin Addys. Which is exactly like Cannes, but in Texas. 

We also made some billboards because the South loves summer and gas station hot dogs.

R/GA

CD: Murray Wyse, AD: Jake Coutino